ren energy global

Brand Strategy | Product Design | Illustration

Ren is a climate tech startup dedicated to making carbon offsets and climate action accessible to individuals and businesses. With a strong mission to combat climate change, Ren needed a brand revitalization that matched its ambitious goals and resonated with its growing audience.

Challenges

• The existing UX/UI needed refinement to improve usability across sustainability teams, and international suppliers.

• The brand identity needed a unique offering in a highly competitive market, requiring bespoke illustrations and compelling visual storytelling.

• Marketing content needed a boost to engage a wider audience, particularly across social media.

Brand strategy

1. UX/UI Enhancements

I led the revamp of Ren’s digital experience, ensuring a seamless and intuitive user journey. The updated design prioritized accessibility, engagement, and conversion optimization.

2. Brand Identity Overhaul

To bring Ren’s mission to life, I introduced custom illustrations and bold visual graphics, creating a distinct and recognizable brand presence. The new identity not only set Ren apart from competitors but also fostered stronger emotional connections with its audience.

3. Social Media & Marketing Strategy

I developed compelling social content, both in design and copy, to enhance brand storytelling and increase engagement. The refreshed approach amplified Ren’s voice in the climate tech space and attracted high-profile partnerships.

Results & Impact

• Secured partnerships with industry giants, including Google, Apple, Meta, and Amazon.

• Increased user engagement through a more intuitive interface and a visually cohesive brand presence.

• Strengthened brand recognition with a refined identity and high-quality content.

Conclusion

Through a strategic blend of UX/UI improvements, brand storytelling, and marketing innovation, I helped elevate Ren’s brand, positioning them as a leader in climate action.