White Cloud Coffee

Branding | Website | Illustration | Packaging

For over 80 years, White Cloud Coffee has served premium, small batch coffee roasting to Idaho and beyond. The owner reached out to me, wanting to give the business a new look for a new generation.

From the first interaction, I knew that Harvey was deeply invested in the brand and serving the community here in Idaho. The core brand strategy focused on honoring the legacy of White Cloud, with a strong and loyal following, while resonating with a larger demographic. We wanted to speak directly to people who love getting outdoors, and want to take their coffee with them.

I refined the existing elements that were working well, beefing up the typography for increased readability, scaling back the color palette for more refinement, and providing a whole host of logo variations to support the larger brand identity. Harvey was thrilled with the final version, and White Cloud can now leverage timeless appeal, ensuring we care for existing customers, while it remaining relevant for years to come.