Branding | Illustration | Retail Collateral
meadow sleep (LLC)
I loved working with Taylor and Michelle to build out a robust brand offering for their custom sleep routine app for children and parents alike. In the discovery phase I realized we needed a point of leverage to stand out. Many sleep apps, and especially Christian ones, are all very similar in their visual language and approach. We needed something out-of-the-box to stand out among the competition.
The new Meadow Sleep brand radiates excitement, joy, and hope that we can disciple our children well in God's word and deep love for us.
The primary goal of rebranding was to ensure that Meadow Sleep leverages it's brand identity to provide clarity and focus to parents who want to nurture their children's faith, placing their trust in us to support them well.
How we got there:
Be bold in the joy that we have for our children. Strengthen the deep belief that we can grow their faith, bringing God into our nighttime routines with our kids.
Leverage an adorable mascot to guide parents, excite kids, and unify all content across all Meadow platforms.
Use color and typography to stand out from the competition and be more memorable overall. Consider a strong palette that can 'shift' the primary color per platform.
Branding
Cohesive and focused. Utilized playful and bold typography and colors to grab attention. Introduced a mascot for more memorability and appeal.
Collateral
Provided custom social media templates to support owners as they build out the brand with a uniform identity system.
UI Support
Provide visual support to carry the brand through from the website, to social platforms, and the app, where most interaction will take place.
Illustration
Ensure that the mascot “Shep” is cute, exciting, and appealing to both children and the key demographic, their parents, who will use the app.
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