A image that shows a mountain range

Branding | Illustration | Marketing Campaign

Ruja run club

Working with Andrew and the Ruja Run Club was such a fun and unique opportunity. The assets shown above are from two different marketing campaigns, a 5K fundraising race event, and their annual year-end giving campaign.

You can see how the brand evolved from a very monochromatic, single color approach with the highly stylized “Ruja shoe” that guided the entire 5K campaign, to the full series of campaign stickers for year end giving. The introduction of color and various design styles allowed the marketing assets to remain relevant and fresh, while standing out for stellar year-end marketing.

Branding

Refine the existing elements, and build visual anchors to carry the campaign from start to finish.

Gain trustGrow your following

Email newsletters, social campaigns, print material, and merch, all came together to bring both campaigns to life.

Illustration

Centering both campaigns around unique visual assets that were hand-crafted and focused on the main goal and challenge for each project.

more projects

Let’s team up.

Schedule a quick call to get started.

Get the competitive edge you’ve been looking for.

Get started today.

Work

Process

About

Work

IG / @anchorpointco

Email / jared.apdc@gmail.com

A image that shows a mountain range from above

Branding | Illustration | Marketing Campaign

Ruja run club

Working with Andrew and the Ruja Run Club was such a fun and unique opportunity. The assets shown above are from two different marketing campaigns, a 5K fundraising race event, and their annual year-end giving campaign.

You can see how the brand evolved from a very monochromatic, single color approach with the highly stylized “Ruja shoe” that guided the entire 5K campaign, to the full series of campaign stickers for year end giving. The introduction of color and various design styles allowed the marketing assets to remain relevant and fresh, while standing out for stellar year-end marketing.

Branding

Refine the existing elements, and build visual anchors to carry the campaign from start to finish.

Marketing collateral

Email newsletters, social campaigns, print material, and merch, all came together to bring both campaigns to life.

Illustration

Centering both campaigns around unique visual assets that were hand-crafted and focused on the main goal and challenge for each project.

more projects

Let’s team up.

Schedule a quick call to get started.

Get the competitive edge you’ve been looking for.

Get started today.

Work

Process

About

Work

IG / @anchorpointco

Email / jared.apdc@gmail.com

Work

Process

About

A image that shows a mountain range

Branding | Illustration | Marketing Campaign

Ruja run club

Working with Andrew and the Ruja Run Club was such a fun and unique opportunity. The assets shown above are from two different marketing campaigns, a 5K fundraising race event, and their annual year-end giving campaign.

You can see how the brand evolved from a very monochromatic, single color approach with the highly stylized “Ruja shoe” that guided the entire 5K campaign, to the full series of campaign stickers for year end giving. The introduction of color and various design styles allowed the marketing assets to remain relevant and fresh, while standing out for stellar year-end marketing.

Branding

Refine the existing elements, and build visual anchors to carry the campaign from start to finish.

Marketing collateral

Email newsletters, social campaigns, print material, and merch, all came together to bring both campaigns to life.

Illustration

Centering both campaigns around unique visual assets that were hand-crafted and focused on the main goal and challenge for each project.

more projects

Let’s team up.

Schedule a quick call to get started.

Get the competitive edge you’ve been looking for.

Get started today.