
Branding | Illustration | Marketing Campaign
Ruja run club
Working with Andrew and the Ruja Run Club was such a fun and unique opportunity. The assets shown above are from two different marketing campaigns, a 5K fundraising race event, and their annual year-end giving campaign.
You can see how the brand evolved from a very monochromatic, single color approach with the highly stylized “Ruja shoe” that guided the entire 5K campaign, to the full series of campaign stickers for year end giving. The introduction of color and various design styles allowed the marketing assets to remain relevant and fresh, while standing out for stellar year-end marketing.
Branding
Refine the existing elements, and build visual anchors to carry the campaign from start to finish.
Gain trustGrow your following
Email newsletters, social campaigns, print material, and merch, all came together to bring both campaigns to life.
Illustration
Centering both campaigns around unique visual assets that were hand-crafted and focused on the main goal and challenge for each project.
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